A Friend's Tweet Could Be an Ad - at The New York Times - Sun 6:10 am ET
A group of start-up marketers see value in getting regular people to send a sentence or two of text to their friends and admirers.

Reliance Industries Makes Bid for Chemical Company - at The New York Times - Sun 6:00 am ET
India's largest private company said that it has made an offer to acquire a controlling interest in the world's third-largest chemical company.

68 Rules? No, Just 3 Are Enough - at The New York Times - Sun 3:12 am ET
William D. Green, the chairman and chief executive of Accenture, says it is crucial for new managers to exude competence, confidence and caring.

High-Tech Baby Sitters Get Drivers Off Phone - at The New York Times - Sun 2:44 am ET
Which is safer: technology that disables a cellphone in a moving car, or that makes the conversation completely hands-free?

Best Soup Ever? Suits Over Ads Demand Proof - at The New York Times - Sun 2:42 am ET
Companies that were once content to fight in store aisles and on commercials are choosing a different route - formal grievances challenging their competitors' claims.

Wall St. Finds Profits Again, Now by Reducing Mortgages - at The New York Times - Sun 2:40 am ET
Investment funds are buying mortgages, trimming some of them to the benefit of homeowners, and shifting any risk to the federal government.

Bank of Japan Sets Itself Up for Clash With Government - at The New York Times - Sun 2:30 am ET
The central bank upgraded its economic assessment, setting itself up for a confrontation with a government pressing for a policy response to deflation.