| Offering Information |
| Expected Date | - |
| Proposed Exchange/Ticker |
Nasdaq: VITC |
| Security Type |
Common Stock |
| Lead Underwriter |
Jefferies & Co Inc Oppenheimer & Co Inc |
| Days In Registration |
826 |
| Date Filed |
20-Jun-2007 |
| Form Filed | S-1 |
Fundamentals
(Year Ending December 2008) |
| Industry |
Retail |
| Business Description |
Vitacost.com Inc, located in Boca Raton, Florida, is an online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites as well as cosmetics, organic body and personal care products, sports nutrition and health foods. The company was founded in 1994. |
| Revenue |
- |
| Net Income |
- |
| Shares Outstanding (post-offering) |
27.49M |
| Contact |
- |
| Number of Employees |
- |
|
| Original Filing Information |
| US |
| Shares Filed |
- |
| Secondary Shares Filed | - |
| · As a Percent |
- |
| Primary Shares Filed |
- |
| · As a Percent |
- |
| Overallotment Shares Filed |
1650.0K |
| File Amount |
- |
| File Price Range |
- - - |
| File Mid Price |
- |
Current Filing Information
(Amended 21-Sep-2009) |
|
US |
|
Shares Filed |
11.0M |
| Secondary Shares Filed |
6.57M |
| · As a Percent |
59.7 |
| Primary Shares Filed |
4.43M |
| · As a Percent |
40.3 |
| Overallotment Shares Filed |
- |
| File Amount |
$132.0M |
| · % Change from Original |
|
| File Price Range |
$13.00 - $11.00 |
| File Mid Price |
$12.00 |
|
